Why SEO is Important for Your Business

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Companies need SEO to boost the effectiveness of their digital marketing strategy. But do they really know the value of optimizing their site? Optimizing its SEO will generally improve the visibility of a site. But what other benefits can we get from it? Is it so important? Why?

 

Here are 12 reasons that will enlighten you and give you the arguments you need to get started. Regardless of your sector of activity or the size of your business, you will discover why natural referencing will allow you to climb the ladder of your development.

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1. SEO Referencing Builds Trust and Credibility

 

The goal of any experienced SEO is to establish strong links between a site with an attractive design, a unique user experience, and natural SEO which makes it easy to captivate potential customers.

Google assesses many things to judge the authority of a site. This authority is established in particular by:

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• The quality of the link profile (backlinks, inbound links)

• The quality of internal links to your site (net-linking, internal mesh)

• Machine learning signals

• Optimizing your content marketing

• User behavior

 

Working on the authority of a brand and its company is certainly the most important, far ahead of all other digital strategies. The problem is that you cannot establish that authority overnight. As in life, it is built over time.

Recognizing the authority of a business takes time, patience, and commitment. Speaking of engagement, do not hesitate to communicate on the web, outside your site. This will speed up the proper implementation of your SEO.

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2. Your Main Source Of Traffic: Google Searches

 

Organic traffic represents an important part of the performance of a website. It is an essential part of the funnel that leads a simple visitor to become a customer. Web marketing experts know this, and probably you too, Google now has more than 95% of the search market share in Europe and 90% in US. Yahoo, Bing or Baidu are practically nonexistent.

 

This is not to say that all of these search engines should be ignored. It's just that we should focus mainly on the Google algorithm to achieve SEO optimization. Besides classic Google search, you should not forget Youtube, the 2nd most visited site in the world. And let's not forget the most popular email provider, Gmail (over a billion users). These 2 tools belong to Google.

We don't know about you, but generally when we go online and start by going to the Google home page. We ask it questions every day. Getting a good Google ranking means getting more trust in your brand.

 

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3. A Good Web Referencing also means a Better User Experience

 

Everyone wants to get the best possible positioning. But did you know that a good experience of your visitors plays a role in achieving this objective? Google can distinguish the positive from the negative. Visitors know what they are looking for. If they don't get it, there will quickly be a problem. And the performance of your site will suffer.

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With Google Voice, we turn to the ' Response engine ' model. Even on a good old desktop, when looking for information, Google tends to display the answer directly in its first results (SERP). Its objective is to offer the best information to the user, asking for the least possible effort.

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A website SEO must take into account the user experience which must be positive. This will be beneficial for your position on Google, but also for your brand image. Besides, SEO is evolving today towards SXO (Search Experience Optimization). The goal is to put people at the center of your concerns.

 

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4. Local SEO Results In Engagement, Traffic and Conversions

 

With the increasing use of smartphones, local SEO has become essential for the success of SMEs. Local natural referencing aims to optimize your digital presence on a specific location (district, city, region). The goal is for people near you to find you easily and be prompted to take action on your behalf.

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Professional SEOs do this by inserting quotes from local customers, local partners and, most importantly, by getting links from sites located in your area. They could go to your store. It is also interesting to improve its visibility on social networks (SMO), by indicating your geographic address. And above all, to fill out your Google My Business form. This will display your site to the right of natural results, with photos and a location of your business.

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Sites like Yelp or Trip Advisor are useful to further strengthen your local SEO.

 

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5. Impacts of SEO On The Sales Cycle

 

Today, whether before going to the store or before making an online purchase, we are doing research on the web. It is also one of the great interests of the internet.

 

So there is no doubt that a good position on Google will have a positive impact on the sales cycle. Imagine, you did a search and were able to visualize services offered by different companies. A person is researching "How to get the measurement of my property". If she comes across the site of a surveyor who answers precisely this question, wouldn't she then tend to call on her services?

A company and a brand must be visible where one researches its activity. Local referencing also goes in this direction.

 

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6. SEO Techniques Are Continuously Evolving

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It's great to use the best SEO techniques for your internet marketing strategy. But if it is only a short-term commitment and you do not regularly reevaluate your site, it will not really be profitable. The way people use engines is constantly changing. Their research is evolving. To stay on the first page, ideally, in the first position, you have to watch how Google changes the way it ranks its results.

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You will always benefit from setting up an SEO watch and being proactive on major changes to Google's algorithm. SEOs who saw the Google panda or Google Penguin penalty coming were a step ahead. They allowed their client to keep and even improve their referencing. We know that Google continually adapts its algorithm (several times a day). The more you let your site go down, the more difficult it will be to go back up. A professional SEO will help you avoid these pitfalls.

 

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7. Understanding SEO Will Help You Understand Your Web Environment

 

The web and Google are constantly evolving. It is not easy to follow all these changes. But staying at the forefront also means staying abreast of research developments. For example, writing web content is essential. Understanding how to write will give you a definite competitive advantage.

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Knowing your web environment, including the techniques used by your competitors, will allow you to take and keep a good place.

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8. SEO Is Relatively Cheap

 

Of course, it takes time and money. But all the best web strategies are under this same banner. SEO is cheap and time-consuming compared to other techniques such as paid SEO, emailing or community management on Facebook. You will get many benefits for the growth of your business, but also for your brand image.

It should be seen as a real business investment. A good implementation of your Search Engine Optimization will offer you prosperity for many years. And as with most things, the more attention you pay to it, the better it will be.

 

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9. A Natural Referencing Strategy Focuses on the Long Term

 

Improving its SEO has a significant impact on an activity from the first year. But above all, it will be good for many years. Improving its SEO has a significant impact on an activity from the first year. But above all, it will be good for many years.

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Of course, I explained that SEO is evolving. But implement the basic good practices, these will remain true. The more time, budget, and effort you invest in it, the longer the validity of your SEO. Your website will stay ahead of its competitors longer and easier.

 

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10. Your Results Are Quantifiable

 

Although the results of SEO referencing are more difficult to calculate than those of Adwords campaigns, we can obtain figures. With a good analysis tool, like Google Analytics, you can clearly measure its return on investment.

An effective SEO aims to bring you more readers, to turn them into customers, to retain them ... Your company probably wants to know where its SEO referencing was, where it is now and where it is going. If you are accompanied by a consultant or an SEO agency, you certainly already have reports indicating precise results.

These figures are the best proof of the success of the referencing of a website. This information never lies.

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11. Good SEO Tips Open Up Many Opportunities

 

A good SEO strategy always allows you to discover and exploit new opportunities. Brands and companies can shine, stand out, and become leaders in their sector. To achieve excellence, you must marry your SEO agency and your internal team. It's the best way to maximize your ROI.

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The better an SEO consultant understands a business, the more opportunities you can seize.

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12. If You Are Not On Page 1, You Will Be Invisible

It's no secret that if you don't appear on the first page of Google, you're out of the game. The click rate on the first 3 positions is almost 40%. In 30% of cases, none of the results on pages 1 and 2 are clicked. This means 2 things:

• If you do not appear on the first page, you should try to appear there.

• There are still too many cases where a request is made and no response satisfies this search.

 

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Conclusion

 

A good SEO will always be beneficial. It is a marketing of a new age that strengthens your presence on the web. Your competitors are moving forward, don't let them distance you. On the contrary, position yourself as the undisputed leader.

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SEO consultant and Google Partner installed since 2008, I like to support SMEs. Ask for the diagnosis of your SEO will assess your situation and give you a concrete lead to boost your business.