Get to Know 8 Trends in SEO for 2019
The search engines are increasingly demanding and immersed in new technologies. This creates great challenges for digital marketers and SEO experts and gives the fuel needed for new SEO trends for 2019 .
Amid a growing volume of information, search engines such as Google operate constant changes to filter and select the best on the network to deliver increasingly accurate results to its users.
The 8 trends in SEO
Digital marketing professionals need to identify and adapt to the latest trends, and predict future ones. The internet has become the main source of research, where customers seek goods and services.With such a large volume of people online, companies find that in order to survive it is crucial to have a consistent online presence.
These days, having a website or blog is no longer enough for business. It's important to know how to use voice searches and mobile devices, which are getting better and better. Of course, all this requires new techniques and strategies of action. To stay relevant in search engines, it is imperative to adapt to the ever changing environment of SEO.
SEO has become a vital strategy in digital marketing in recent years. And the tendency is to become more and more necessary.Success requires the implementation of the latest best practices throughout the site while establishing authority with Google. This is not going to change.
Here are some of the SEO trends for 2019:
Initial Indexing by Mobile
Every day more people turn to their mobile devices to search online. The urgency of responding and increasingly efficient mobile devices, in addition to more accessible and fast internet, facilitate this change.
Search engines now consider mobile performance for rankings to be more important. Until then Google relied on desktops to rank pages on the browser, which often led to poor results for mobile devices. Since March 2018, Google started the initial indexing process for mobile.
That means, briefly, that Google's ranking depends on the mobile version of your site, that is, desktop and mobile platforms must be fully compliant with content, layout, and programming. It's good to remember that a mobile index does not mean "mobile only."
That is, indexing through computers still exists, but the search engine will analyze the mobile version when the site is migrated. In case the mobile version is the main one for the ranking, it is necessary to streamline the actions so that a responsive site. If your company already has a website, it is important to make the adjustments urgently.
If you're in the production process, take the time to do something efficient on all types of devices - desktop or mobile. You can simulate the actions of the bots through specific mechanisms. Watch out for the upload speed and experience delivered by your pages on your phone. You can test the performance and compatibility of your site with Google Mobile Friendly.
Page Speed
The goal of search engines is to always offer the best experience for the user, with more results.It's no wonder that page load time is one of the ranking factors for pages, both for computers and mobile devices on Google.
It is not enough to have content, you must have speed to deliver what the user wants. You must understand the metrics used to evaluate page speed. For some time, the sites were evaluated only based on technical parameters.
Now, whether for computers or mobile devices, the classification comes from two metrics: optimization and speed. However, the speed metric is relatively new and has no testing and control mechanisms. This means that it is better to adapt, but at the moment it is not crucial.
In this case, the ideal is to maintain focus and control over site optimization, to test and correct possible flaws, to maintain a good score.Take care of your brand image on the web and improve your position in the ranking of search engines.
Brand as a Means of Ranking
Brands need to strengthen and stand out in this sea of information, offers and competition. One of the trends of SEO in 2019 is to use the brand as a way to rank.
Through brand names on the network, Google will perceive its brand as an entity and even analyze the context of those mentions. An image of his authority in some field begins to form. This leads to another point. Reputation is important for ranking, that is, the context of the mention also matters.
Through context, Google can distinguish between what is positive and what is negative and how the brand handles these interactions. Feelings around the mention of the brand affect the classification of the site.
Backlinks are still important, but it's worth using non-clickable backlinks as well. This makes the mention of the brand look spontaneous, natural. So try to mention it whenever possible.
Take care of your brand's reputation. Solve the problems, clear the doubts, give quick solutions. Try to get involved with your customers, including those who are satisfied and loyal.
Do a search for influencers who are in line with your brand, to talk about you or maintain a good relationship with those who already speak.Watch your competitors, your mistakes and successes, and learn from them. It may be that you find a good idea or a niche yet unattended.
Try out some of the many reputation monitoring tools to ensure you rank well in search engines.General Regulation of Data Protection – GDPR. The GDPR is the General Regulation of Data Protection approved in the European Union. It regulates the issue of who owns the data raised through user interactions with online platforms.
This means that, from the moment of its application, users will have this property, not the companies that collect this data. All companies, regardless of size or area of operation, must follow strict rules when collecting, processing, sharing and protecting personal data.
Some of the main points of the Regulation are:
The company must allow the user to choose how their data will be processed and whether or not to authorize its use;
The user has the right to know what data are collected and for what purposes;
There must be means for the user to request the exclusion of personal information or to stop the collection of data, with his / her decision respected;
The user can also access, request copying or migrate collected data to other services (when appropriate);
The terms of privacy, as well as all communication about the use of data, should make use of clear, concise and transparent language so that anyone can understand them;
In case of a leak or violation of data that may violate rights and the freedom of persons, the organization shall notify authorities within 72 hours;
Data protection must be considered from the beginning of the design of a system, as an essential part;
Recommendation of pseudonymization: where appropriate, it is recommended that the company protects sensitive information, hiding it or replacing it in some way so that the identification of the user is only possible with the addition of other data;
Under certain circumstances, companies will have to work with a professional Data Protection Officer (DPO), who should supervise the processing of personal data and provide clarification or communicate with authorities on the subject.
Although it is a regulation of the European Union, it affects any part of the world that interacts in any way with the European market.
The regulation is valid for virtually every type of service that reaches a citizen of one of the countries of the bloc.
Voice Search
Voice searches grow at full speed. The estimate is that in less than five years 50% of searches will be conducted this way. Voice-activated devices gain market share.
New devices triggered by voice control come up every day. One of the indications of increased use of voice resources is increased sales of artificial intelligence devices such as Alexa, Amazon, Apple's Homepod, and Google's Home.
Voice searches tend to be longer and more detailed than conventional searches. People often express themselves better through the voice. So one of the strong SEO trends in 2019 is to back efforts to improve these mechanisms on the pages. One of the points to improve voice search is to consider that more keywords are needed. To optimize this search you need 7 to 9 keywords that the person can use in a sentence.
These words are usually contained in a question, the answer of which should guide the user through the sales funnel if it is considered that by asking that question he is already open and willing to buy.Like mobile optimization, optimization for voice search engines requires attention, careful attention and a lot of research work. Take advantage of this feature to make it easier for you to access your physical store information.
Microformats / Schema
Microformats are small HTML standards that display information about a website. The more information a search engine finds on a website, the more accurately it can rank it. Searchers will usually rank you better if there is a reliable description of what the site is.
Microformats also often make the content more attractive to the user, which increases the chances of clicks. But, although practical, microformats work best with businesses that work classification, hours of operation and that own physical store.
User Intent Optimization
Users expect more accurate answers to their searches. Rather than delivering overall results linked to the keywords being searched, the tendency of search engines is to optimize their resources to deliver more and more accurate information about what the user wants.
These mechanisms no longer see loose words, but combine to find the real intent of the search. One of the important changes in the search results comes with voice searches, which ends up blunting intentions, since consumers can objectively declare what they are looking for.
The best way to begin optimizing user intent is to put yourself in their shoes. What does it look for or which value would be most appropriate for the user experience with your business? Get to know your audience and their relationship with your business.
With increased voice search, optimizing user intent will be one of the most important SEO trends for 2019.
Local Search / Geo-Target
Search results tend to become more and more segmented. For local businesses, targeting is one of the SEO trends in 2019. Lack of time, traffic and security issues, among other factors, increase the demand for local businesses that meet needs, from the simplest to the most complex.
More accurate targeting attracts prequalified consumers. This more precise, or hyperlocal, segmentation creates funnels, and attracts prequalified consumers.By targeting your site to areas closer to your business, it increases the chances of harnessing the power of mobile devices.
A person who passes by your business can do a search and find you.Highly targeted campaigns will be the stars of 2019. The closer a local consumer is to a business, the greater the chances of a successful financial transaction.
Summing up
More precise searches, more practical solutions and proximity. Users are increasingly demanding and search engines become smarter to meet the needs of those who use this tool. It is necessary to keep the eyes and the mind open so as not to lose the timing and to stay behind in this race for the attention of the client.
Now is the time to use these SEO trends tips for 2019 to leverage your business on the net.
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